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Our top ten tips for great SEO

  1. Make it easy for links to be found on your website – Name pages and menu options the things people will be looking for. How a customer refers to your product may be different to what you call it.
  2. Use fresh content – Make sure your content is up-to-date. Refresh pages and feature new content like blogs, news items or specific pages.
  3. Don’t duplicate copy – Search engines really frown on this, so make sure every page has its own copy, page heading and meta description.
  4. Link to and from social media – Grow your presence but also help your search by featuring keywords in your profile.
  5. Don’t overload with keywords – A few good targeted keywords in fresh copy is much better than a list of links at the bottom of a page.
  6. Set up Google Analytics – Learn what pages people click on when visiting your website. That way you’ll know what’s popular and you can produce more pages like that.
  7. Put yourself in the customer’s shoes – If you were searching online for your product or service, what would you put in? If it’s a question then feature an FAQs page or write the question into your copy.
  8. Make the most of any images – Spiders can’t search any text that is part of an image. They can see the alt text you attach to that image though. So always add a title description to an image or alternative text and be as descriptive as possible.
  9. Use your social media – Share links and updates in tweets, especially from Google+. If you feature a new blog or news item get it out there!
  10. Be careful with links – Too many and it could act as a negative. Choose relevant directories, governing bodies or membership institutes that will give you credibility.

And if you simply don’t know where to start or you’re wondering why you have dropped off Page 1, then drop us a line. We have independent software that analyses your SEO so we’re always open with you and you can see the assessment. We also get results. Over 70% of our customers appear on the first page of Google in the first 3 months of working with us. And we only operate on a monthly rolling basis. You can’t say better than that!

Twitter cards and how to use them

We all know social media can drive extra traffic to your website and build awareness for your business. But Twitter Cards seem to have gone under the radar and not many people are using them. They can provide extra information like videos, pictures and product details without the user having to leave Twitter.

You could use them to show new products to customers with details and a picture as well as a link. Or you might just want to raise awareness of a particular aspect by using a video, like how to use a certain product or a slideshow of all your products for a quick snapshot. It’s really good for telling people about upcoming events as well, you can quickly get across the key information and then encourage them to register for the event. The moment someone retweets your information you are then reaching more and more people with your brand message. You can see all the information rather than just a link like in a normal post which means you can attract more attention.

There are different types of cards and you just need to select the right one for what you want to use it for. There are Player Cards for video and audio, Photo Cards for pictures and Gallery Cards that feature up to four images. Any photos need to be 280 pixels wide by 150 pixels high and smaller than 1MB.

General information can be displayed in three different ways. There’s a Summary Card, Product Card and Website Card. The main differences are quite simple. The Website Card means people can visit landing pages straight from Twitter, the Product Card focuses on a small image, price, sizes, availability and the Summary Card describes a web link, so a brief description of the website along with a small or larger picture – you can choose.

If you want to get more out of Twitter Cards you can also use them to get people to sign up to your newsletters, request brochures or tell you that they’re interested in a product. This uses the Lead Generation Card. Or why not promote a new app using the App Card so they can download it straight away.

All you have to do to get started is pop some code into your website and validate it with Twitter. They even have their own analytics so you can track how it’s going. Just ask and we’ll look at adding the tags necessary to your website. We can even help you develop apps now with our new service. Give us a buzz for more info.

Pedal Power to Paris

Really proud of Dianne Campbell from Caterleisure and her team for riding from London to Paris for charity. Well done.