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Build authority and give SEO a boost through regularly updated digital content

Companies that regularly update their blog with relevant and high quality content create strong relationships with their regular followers and entice new audiences to their website. This will form a strong foundation of regular followers and boost your brands SEO.

Making search engines discover your website and rank it among the top relevant searches on the internet is the ultimate goal of search engine optimisation. This is what will make your business stand out from the competition. It is essential to maintain and monitor your websites SEO to ensure that your brands name is at the forefront of potential customer internet searches.

Respected internet marketer Will Reynolds is quoted on MarketingCloud. Reynolds explains how building a loyal and regular following can aide any business:

 “A company that builds a loyal social following has a built-in army to promote their content, day in and day out. That content will get shared, get links, send social signals…all of which can’t be a bad thing.” 

36 million people access the internet everyday

The UK Opinions and Lifestyle Survey reveals the internet trends of people in the UK. A thousand people were surveyed in the report and the results show that the number of people using the internet in the UK has doubled since 2006 and that 35.7 million people accessed the internet every day.

With such a vast amount of potential customers accessing the internet on a daily basis it is vital that your website can be easily found and top ranked via SEO.

Elite digital marketing company – Effective Group, examines the ways that regularly updated digital content can help boost your SEO:

Blog to establish your brand

A great way to help establish your brand is through your blog postings. Your brand name, and the services you provide will become ingrained into the minds of your digital content followers. It is a subtle yet effective way of advertising. When your blog followers are in need of the products and services you provide, guess whose name will be at the forefront of their thinking?

Post regular and relevant

It is good practice to give your customers a timely reminder of the products or services you provide. This can be achieved through regular postings onto your blog with relevant content. However, it is essential to strike the right balance. If you are too passive in keeping your digital content updated, you risk dis-engaging your potential clients and they may get their heads turned by content elsewhere. On the other hand, bombarding people too frequently with largely irrelevant content risks infuriating your customers to the point where they decide to ignore you – forever!

Provide quality content

By providing good quality content, you will keep your blog followers coming back for more. This is fantastic for SEO purposes. Make your blogs eye-catching and insightful and it will not only keep readers on your website for longer periods of time, it will also show your audience that you are the experts in your field.

Blogging is key

You need to make sure your website is visible to your market over the internet. By creating keyword articles with relevant content and a good repetition of the keywords, you will help put your company at the top of the list of internet searches. It is the digital equivalent of having a company name beginning with ‘Aa’ in a business directory.

Keep your content up-to-date

It is imperative that you keep your digital content up-to-date. If you allow your blog or forum content to become stale, you run the risk of losing your followers to your competitors. Followers are unlikely to return if they discover that your last posting was many months or years ago. Businesses that make sure that their digital content is fresh and updated regularly with quality content will attract followers and keep them coming back for more. A neglected forum or blog can potentially give audiences the impression that the company doesn’t care and is unprofessional.  

To get the best advice on SEO and how it can benefit your business, contact the experienced staff at Effective Group. Our friendly and experienced staff will guide you to make sure the internet works for you!

Why online marketers are raising their budgets

Why online marketers are raising their budgets

With today’s consumers dictating that online purchasing and interaction is the way forward, UK businesses need to embrace the digital age and the commercial opportunities it presents. The ever expanding digital landscape provides consumers with simplicity to purchase goods and interact with their favourite brands. In order to stay ahead of the game, online marketers are increasing their online marketing budgets.

An article written for Adage details the study of 262 digital marketing executives conducted by Mondo in 2015. The study found that 80% of companies were planning to increase their digital marketing budgets. The study confirms that, of those companies surveyed:

40% said they would increase them between 5% and 10%; 32% said they would increase them between 10% and 15%; and 9% plan to increase them between 0% and 5%

UK is a global hotbed for digital marketing

A report published by The Guardian predicted that the UK will become the first country to dedicate 50% or more of its advertising budget to digital marketing. In the article Bill Fisher – a respected analyst at eMarketer highlights the reasons behind the surge in digital advertising in the UK:

“Digital reaching the 50% threshold in the UK is a significant moment for the ad industry,” The UK ad market is notable for its aggressive embrace of online advertising and its rapid adoption of mobile advertising.”

“Because so much TV and radio programming appears ad-free in the UK the comparative spending on digital channels has always been high.”

The report highlights the top ten countries which designate the highest percentage of their marketing budget to online marketing:

Digital ad spend percentage share of total advertising spend, by country, 2015.

1. UK 50%
2. Norway 45%
3. China 43.6%
4. Australia 43.3%
5. Denmark 43.1%
6. Netherlands 35.4%
7. Canada 34.3%
8. US 31.3%
9. Sweden 30.5%
10. South Korea 28.4%

The benefits of digital marketing

Digital marketing allows businesses to promote their products and services via digital mediums such as social media, mobile phones and the internet. Whereas it is advisable for companies to continue using any traditional marketing streams that are profitable, digital marketing can open doors to global audiences with just a few ‘clicks’.

Leaflets from mail drop marketing campaigns are often un-read and quickly disposed of into the recycling bin. Digital marketing, on the other hand, provides significant lead generation for organisations by targeting prospective customers through email marketing and social media channels and at no cost to the rain forest.

Businesses can create a dynamic online marketing strategy for a relatively modest cost compared to more traditional marketing streams such as television, radio or printed media. A global marketing campaign using traditional marketing methods would require a considerable financial commitment. Digital marketing gives businesses global exposure in shorter timescales and at a fraction of the cost.

Measuring the success of traditional marketing campaigns can be a slow process. Online analytical applications provide real-time evaluation for companies, enabling them to identify which campaigns are working and allows the company to change its marketing focus should it require.

For all your digital marketing and SEO requirements, contact the friendly and highly experienced team at Effective Group and let us maximise your online marketing potential.

How developments in online marketing can help businesses grow

A business cannot grow without some kind of marketing. Whether it’s word of mouth, a shop front on the high street, or a full page feature spread in a national newspaper, all businesses rely on marketing in some shape or form. The internet has provided a unique form of marketing for businesses of all industries and sizes. This cost-effective way of marketing enables companies to reach global audiences without being constrained by geographical boundaries. Given the wide reach and lucrative return on investment online marketing provides, it’s hardly surprising a report shows that in 2015 71% of companies were planning on investing more into digital marketing budgets.
The exciting and fast-paced world of the internet is constantly witnessing changes as digital technology moves at an eye-wateringly quick pace. For businesses and marketers to optimise their digital marketing strategies, they need to stay abreast of what’s new in the rapidly evolving environment of online marketing.
Effective Group, specialists in generating an online income for clients since 2000, explore how developments in online marketing can help businesses grow.
New SEO tools
In the early ‘noughties’ the term Search Engine Optimisation (SEO) blasted onto the scene and became a ubiquitous marketing strategy for businesses to optimise the effectiveness of their website.
Today, SEO remains a vital tool in online marketing but is one that continues to evolve to ensure its effectiveness remains eminent.
New SEO tools seem to arrive on the market each month, designed to augment the effectiveness of SEO campaigns and ultimately aimed at helping businesses grow.
One example of a new SEO tool on the scene that many SEO savvy marketers and companies are sharing their excitement about, is Hotjar. Priding itself on being a “new and easy way to truly understand your web and mobile site visitors” and to “find your hottest opportunities for growth today,” Hotjar features scrollmaps, headtmaps and video recordings of each visit to a website, designed to optimise site usability and conversions.
Go mobile
In 2008, Mary Meeker, a technology trend analyst at Kleier Perkins Cautfield Byers, made the bold statement:
“Mobile to overtake fixed internet access by 2014.”
And boy was she right. In 2014 research from Telmetrics and xAd, revealed that up to 60% of consumers used their mobile device exclusively to make a purchase decision related to restaurants, entertainment, telecom and auto.
Being able to search for products, research their quality and functionality, read customer reviews and even make purchases whilst on the go, the growth and phenomenal demand for mobile internet has certainly been influential in helping businesses sell their products and services and ultimately grow.
Quite frankly, businesses are no longer merely required to have a website to remain competitive in the 21st century, they need to have a website that is mobile optimised.
With consumers abandoning shopping carts if they are not optimised for mobile devices, staunchly reminding themselves never to visit the site again, businesses simply must optimise their website for mobile in order to remain competitive.
Online communities
Social media has of course taken the online world by storm, generating unique opportunities for businesses to reach out to targeted audiences, generate online rapport with customers, sell more products and services, and ultimately grow.
Though like with all elements of digital mediums, social media continues to evolve at prolific speeds and the companies and marketers that manage to keep up with new social media trends, stay one step ahead of competitors.
Take live streaming as an example of a social media trend poised to remain in the social spotlight in 2016. As popular live streaming apps, such as Blab and Periscope continue to add new features, businesses have the opportunity to reach out and generate interest to consumers by live streaming directly to their newsfeeds.
Video innovation
More video innovation on social platforms is also set to be a driving social trend for 2016, for the savviest of brands to pick up on and exploit. As econsultancy writes:
“With the launch of 360 video on Facebook we expect to see a lot more creative video content in 2016.”
“Brands such as Mountain dew, AT&T, Nestle, Monelez, Coca Cola and Samsung, amongst others have been given early access to the new virtual reality style ads which have allowed the brands to be very creative.”
As online marketing becomes increasingly innovative, interactive and fresh, in order to remain competitive and to enjoy the growth savvy digital marketing creates, brands need to keep a discerning eye on new trends, platforms and innovations emerging within this fast-paced environment.
If you would like to discuss any element of online marketing and how it can help your company experience growth, get in touch with Effective Group, specialists in creating digital marketing campaigns that work.