Companies that regularly update their blog with relevant and high quality content create strong relationships with their regular followers and entice new audiences to their website. This will form a strong foundation of regular followers and boost your brands SEO.
Making search engines discover your website and rank it among the top relevant searches on the internet is the ultimate goal of search engine optimisation. This is what will make your business stand out from the competition. It is essential to maintain and monitor your websites SEO to ensure that your brands name is at the forefront of potential customer internet searches.
Respected internet marketer Will Reynolds is quoted on MarketingCloud. Reynolds explains how building a loyal and regular following can aide any business:
“A company that builds a loyal social following has a built-in army to promote their content, day in and day out. That content will get shared, get links, send social signals…all of which can’t be a bad thing.”
36 million people access the internet everyday
The UK Opinions and Lifestyle Survey reveals the internet trends of people in the UK. A thousand people were surveyed in the report and the results show that the number of people using the internet in the UK has doubled since 2006 and that 35.7 million people accessed the internet every day.
With such a vast amount of potential customers accessing the internet on a daily basis it is vital that your website can be easily found and top ranked via SEO.
Elite digital marketing company – Effective Group, examines the ways that regularly updated digital content can help boost your SEO:
Blog to establish your brand
A great way to help establish your brand is through your blog postings. Your brand name, and the services you provide will become ingrained into the minds of your digital content followers. It is a subtle yet effective way of advertising. When your blog followers are in need of the products and services you provide, guess whose name will be at the forefront of their thinking?
Post regular and relevant
It is good practice to give your customers a timely reminder of the products or services you provide. This can be achieved through regular postings onto your blog with relevant content. However, it is essential to strike the right balance. If you are too passive in keeping your digital content updated, you risk dis-engaging your potential clients and they may get their heads turned by content elsewhere. On the other hand, bombarding people too frequently with largely irrelevant content risks infuriating your customers to the point where they decide to ignore you – forever!
Provide quality content
By providing good quality content, you will keep your blog followers coming back for more. This is fantastic for SEO purposes. Make your blogs eye-catching and insightful and it will not only keep readers on your website for longer periods of time, it will also show your audience that you are the experts in your field.
Blogging is key
You need to make sure your website is visible to your market over the internet. By creating keyword articles with relevant content and a good repetition of the keywords, you will help put your company at the top of the list of internet searches. It is the digital equivalent of having a company name beginning with ‘Aa’ in a business directory.
Keep your content up-to-date
It is imperative that you keep your digital content up-to-date. If you allow your blog or forum content to become stale, you run the risk of losing your followers to your competitors. Followers are unlikely to return if they discover that your last posting was many months or years ago. Businesses that make sure that their digital content is fresh and updated regularly with quality content will attract followers and keep them coming back for more. A neglected forum or blog can potentially give audiences the impression that the company doesn’t care and is unprofessional.
To get the best advice on SEO and how it can benefit your business, contact the experienced staff at Effective Group. Our friendly and experienced staff will guide you to make sure the internet works for you!