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Google’s new additions help drive traffic

Google have launched two new initiatives this week that could help improve your quality score and therefore your listings on Google. And we love news like that.

The first are dynamic site links. They sound complicated but actually they’re just content specific links that you can set. They appear below your normal advert copy and are in addition to the main link. They’re measured on relevance so they’ll appear automatically when it’s relevant to the search. They can be a call to action like ‘Book an appointment today’ or they might be information related ‘Learn more about our training schemes’. The main thing is for the moment they are free so there is no reason not to try them out. And if you change your mind you can just turn them off.

Some people are already reporting a 10% increase* in quality score when they are used and all the extra information you can add has to help.

The second new initiative to be launched this week is an addition to Google Maps.

They’re now including a new ‘Explore’ button which acts a bit like a local guide showing points of interest and businesses nearby as well as reviews and travel times.

This could work really well for restaurants, shops, cafes, garages and local attractions.

The button will appear in the bottom right of the screen on an iPhone and on the right side on android. You need to have your location settings on when searching to make it work, but think how easy it would be for people to find you. You need to make sure that you have the correct information on your listings and website so speak to us about how to make the most of this opportunity.

Likewise, if you’d like to know more about dynamic site links, just get in touch with one of the team in either Leeds, Manchester or London and we’ll happily talk to you about how you can get the most out of these new Google additions.