A recent report by Parago showed that the average time for purchasing even large items online is reducing. Many big decisions are now made in less than 4 days and over 95% of those surveyed said they are happy to make retail purchases online.
Online deals and price comparison sites are making it easier for decisions to be made but it’s also getting more competitive with people looking for voucher codes, deals and best prices before purchasing. 88% in those surveyed said they check for deals before shopping and 65% said that price is now more important to them than it was a year ago.
And it’s not just affecting online shopping. Many people are now looking for vouchers online before going to the high street. A huge 50% of those surveyed compare prices instore using smartphones. There is also a range of apps you can download to help compare pricing on the web and the high street. So how can you make your business stand out from the crowd when decisions are being made quickly?
Optomising natural search and appearing on page one means you get more chance of being seen. How many of us now don’t look past the first page of results? Utilising paid keywords or product listing adverts can also help you catch the buyer’s eye. You could consider including voucher codes in useful articles that are placed on other sites, known as Content Marketing or promote offers using social media. Whatever is right for your business, there is no doubt that companies now have to react to the demand for quicker shopping.
Notes: Parago Report – Research conducted during the 2013 peak holiday shopping season. 1,500 people in the US responded to the online survey http://www.multivu.com/mnr/66171-parago-consumer-shopping-report, March 2014.