services

podcasting

Publishing a company podcast has many advantages. Not least that once someone has subscribed to the podcast, it lands on their device of choice automatically. Meaning that you stay in the forefront of your target audience's minds.

Reach a new audience

People like to consume media in a variety of ways. Audio podcasts allow a listener to multi-task, so they can listen to you at a time and place convenient to them.

Build a relationship with your audience

Podcasts put a face and voice to your company / website. Because podcasts are also opt-in, it means that only people who are interested in what you have to say will watch and listen. A quality audience.

Highlight your authority

Providing useful information highlights expertise in your field and might make people more likely to trust you in future.

Video podcasting:

Drives traffic to your website
Educates prospects on differentiators and benefits
Builds audiences via subscription
Reach mobile devices where users consume on the go

Audio podcasting:

Audio costs less to produce when compared to video
More appropriate for long running lectures and speeches that don't involve visuals
Like video podcasting, audio podcasting builds audiences via subscription

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