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Principle differences between mobile and desktop SEO


Most companies today, respect that search engine optimisation is key to their digital marketing strategy. If the business isn’t visible to prospective clients on the internet, then the company is probably missing out on a wide stream of potential business.

A common mistake for businesses is to assume that the methods used for desktop SEO will be the same for creating mobile SEO. However, this is incorrect. Mobile SEO requires a specialist approach and when you consider an estimated two thirds of people own a smartphone, it is essential to make sure it’s done correctly.

To get the best out of mobile SEO, leading UK SEO specialists – Effective Group, examine the main differences between the two entities.

Top SEO Ranking is crucial: Due to the smaller screens that mobile phones have, it is unlikely that anyone searching the internet from their mobile phone is going to be interested in searching through page after page of search results to find the information they require. They are more likely to be focused purely on the first couple of lines of results. It is also worth noting that because mobile screens are small compared to that of a desktop’s, there will be fewer results on the screen. This is why it is imperative to achieve top ranking. The further down the search results your business is listed, the less likely it is likely to be seen by the mobile searcher.

Research mobile keywords: When you consider searching the internet via your desktop and searching via your mobile, the two methods are different. People who use their mobile to search the internet tend to do so around their busy schedules and are accessing at different times of the day than that of someone who searches via their desktop.

Due to this, the context of the keywords entered can have different meanings. It is advisable to do research on mobile keywords alongside any general keywords research you do to make sure you are not missing out any words that are relevant.

Different SEO ranking algorithm: This is probably where desktop SEO and mobile SEO differ the most, they have separate algorithms. Search engines like Google are determined to give people who search the internet via their mobile the same experience as those searching from their desktop. Google achieved this through making changes to their algorithm.

Advice on how to get the most from your mobile SEO

Make sure your website is mobile responsive: Google penalises websites that are not responsive, therefore it is imperative to make sure your site is fully mobile responsive. As previously mentioned, Google is focused on giving mobile users the same quality experience that desktop internet searchers receive.

It is also relevant from a customer perspective. People don’t like to be kept waiting and if customers are experiencing slow responsiveness from your website they are likely to ditch the site and seek the services of competitors, where the search experience is much faster and smoother.

It’s worth remembering that mobile users are using their devices on-the-go and are unlikely to have much patience for an un-responsive website. To help businesses test the responsiveness of their site, Google provides a tool to test that your website is mobile friendly.

Mobile friendly keywords: Customer’s using their mobile to search the web tend to use shorter keywords. When considering the keywords to use for your mobile SEO, it is good practice to keep them short, specific and relevant and include a location. Mobile users want ease-of-use and are unlikely to type out long sentences to find what they are looking for.

Site Speed: As previously mentioned, it is imperative that you regularly test your website’s speed. Website speed is part of Google’s algorithm and the faster the site functions, the higher up the Google search rankings it will list. Research illustrates that most visitors to your website are only willing to wait approximately 2 seconds for the site to load. If your site speed is operating outside of this benchmark, it probably requires attention.

Location, location, location: It is essential to include the location of your business for mobile SEO purposes. For mobile searches, local businesses will be given priority in the results and listed higher up the rankings. This is due to the fact idea that customers searching for businesses from their mobile are most likely to be out and about will be looking for a business that is within their vicinity.

For expert advice on getting the most from your mobile SEO, contact the team at Effective Group and let them show you how top quality mobile SEO can benefit your business.