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Searching on mobiles increases

Mobile searching is on the increase, we see it all around us and now Google has confirmed it. More people are using tablets and smartphones to shop on the web than ever before. In 2013 19% of Google’s advertising revenue came from mobile search adverts; almost double that of the previous year. It’s also predicted to rise to over 30% over the next 3 years according to e-Marketer*.

At a recent conference the head of Marin Software, one of the largest web software companies in the US, predicted that mobile devices will account for 50% of US paid search by December 2015. The flexibility of mobiles has meant that more companies are allocating budget to mobile targeted search. Spend in the US rose a massive 45% last year and conversion rates from tablets outdid those of a standard pc for the first time**. So how can you make the most of this rise in activity?

Product listing ads are images selected by Google and displayed on relevant searches. They work particularly well for quick mobile searching, allowing people to see what they are looking for straight away rather than browsing through lots of websites. They work on a cost per click basis, the same as keywords, but they have a picture, price and weblink for the browser to see. They get placed next to similar products so the browser can compare and buy quickly. Definitely one to look at if you sell products online – a great way to make more of the growth in mobile search.

*http://www.marketwatch.com/story/mobile-on-pace-to-surpass-desktop-paid-search-on-google-by-end-of-2015-2014-03-19
**http://www.marinsoftware.com/resources/whitepapers/mobile-search-advertising-around-the-globe-2014-annual-report via http://searchengineland.com/smartphones-drive-50-percent-google-paid-search-clicks-end-2015-study-187013

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