We all know social media can drive extra traffic to your website and build awareness for your business. But Twitter Cards seem to have gone under the radar and not many people are using them. They can provide extra information like videos, pictures and product details without the user having to leave Twitter.
You could use them to show new products to customers with details and a picture as well as a link. Or you might just want to raise awareness of a particular aspect by using a video, like how to use a certain product or a slideshow of all your products for a quick snapshot. It’s really good for telling people about upcoming events as well, you can quickly get across the key information and then encourage them to register for the event. The moment someone retweets your information you are then reaching more and more people with your brand message. You can see all the information rather than just a link like in a normal post which means you can attract more attention.
There are different types of cards and you just need to select the right one for what you want to use it for. There are Player Cards for video and audio, Photo Cards for pictures and Gallery Cards that feature up to four images. Any photos need to be 280 pixels wide by 150 pixels high and smaller than 1MB.
General information can be displayed in three different ways. There’s a Summary Card, Product Card and Website Card. The main differences are quite simple. The Website Card means people can visit landing pages straight from Twitter, the Product Card focuses on a small image, price, sizes, availability and the Summary Card describes a web link, so a brief description of the website along with a small or larger picture – you can choose.
If you want to get more out of Twitter Cards you can also use them to get people to sign up to your newsletters, request brochures or tell you that they’re interested in a product. This uses the Lead Generation Card. Or why not promote a new app using the App Card so they can download it straight away.
All you have to do to get started is pop some code into your website and validate it with Twitter. They even have their own analytics so you can track how it’s going. Just ask and we’ll look at adding the tags necessary to your website. We can even help you develop apps now with our new service. Give us a buzz for more info.