With over one fifth of the UK now using Twitter it is so important to make sure that your business is well represented. According to recent research from eMarketer the number of people using Twitter is expected to grow to nearly half of all social media users by 2018. Currently at 30%, users are turning to Twitter more and more to seek out offers, recommendations and information about your company. So does your current Twitter page do you justice? Does it position you as a leading commentator in your field?
Twitter has actually revamped its profile pages this month and will be rolling them out to all users very soon**. Users can now pin tweets to the top of their news feed to highlight their services. And that’s not all, tweets that get more retweets or replies will also appear larger on screen. This is a great opportunity to review your Twitter presence. We can help you design your page so it is consistent with your branding and website. We can then advise on the best way to use the service and make the most of these new opportunities. You may also like to consider content marketing to support your Twitter presence and look at how it is integrated into your current website. It should all work together to make the most of the platforms available to you. So why not refocus your Twitter today and boost your business profile.
*UK Twitter Users and Penetration 2012-2018, Feb 20th 2014, www.eMarketer.com.